Basic Design & Setup
First, we work with you to discuss your business, your corporate culture, your client base and your targeted demographics. We then go over your current marketing strategy with you including your intended growth plans, your delivery capacity and budget. Following that, we brain storm with you and discuss different approaches to your basic design. During this process, we’ll start to drive out ideas, expectations, goals and a timeline.
Once we have collected all this information, considered it, and confirmed your priorities resulting from it, then we define the pages required for your site and their basic design layout, the navigation and menus, the collection of content and images, the contact info, and anything exceptional such as videos, animations, online sales, online memberships, event calendars, etc. We also collect your social and analytical account details and incorporate them where necessary within your site.
All these steps are important in determining what the right approach is to your web’s basic design. Knowing all the information helps to better position the basic design for success.
Know what you are intending from your website BEFORE laying out the basic design. Understand what it can do for you and what it cannot do for you. Learn how to leverage it after it is built to capture leads, increase sales and expand your business.