After several months of performing the many and varied SEO activities, the SEO analytics and optimization account will start to show data metrics indicating what is working and what is not. This information needs to be analyzed and corrective action needs to be taken each time a trend becomes apparent on the SEO analytics and optimization charts. That corrective action might mean: stopping something, increasing something, or even leaving things as they are.
Nevertheless, this data is what will give you measurable results of your SEO and marketing efforts to guide all your future moves in online marketing. Having access to this valuable information is why you’ve done what you have up to this point – step by step.
You are now where you need to be – collecting info, evaluating effectiveness of all your SEO and online marketing, making executive decisions about adjusting it and spending your marketing dollars wisely.